011 982 8582
086 614 2825

We care about the informal retail sector


We specialises in small and informal business owner mentoring and development. Our members benefit a great deal from our strategic small business workshops and training programmes. They enjoy regular business support and guidance.

SASTA shares knowledge on small business management, business formalisation, professional etiquette, strategic stock procurement, small business legalities, financial management skills and small business marketing strategy.

We believe that the informal retail sector is key to the success of our country’s economy. The informal retail sector is increasingly acknowledged by manufacturers and wholesalers as an important delivery channel of goods to consumers in South Africa.


SASTA depends squarely on donations to successfully run its small business initiatives

To continue with our work and maintain high service levels for our more than 7000 members nationwide, we need help. Donations and contributions help us sustain our small business development objectives. For donations or contributions, please click below to send an email or telephone or call: 011 982 8582.



Rose Nkosi and Buhle Mthethwa share their take on small business development and entrepreneurship in South Africa in the advent of freedom and democracy.

SASTA President

Rose Nkosi

Rose Nkosi is SASTA’s national president and one of the original founder members. She strongly believes in small and informal business empowerment. She believs that in order for our economy to grow, the small and informal business owner must be taken seriously and supported. Rose’s deep understanding is that, “for most of the small business owners, their businesses also act as their only sources of income. And that these businesses also provide an indispansible service to their communities”.

CONNECT WITH ROSE ON: rose@sastaa.org.za

Our Main Objectives

Economic empowerment of our people has always been the driving force behind SASTA initiatives. Through hard-work and dedication to the following key objectives, we believe there is greater hope for our members:

To promote unity among people who own and operate Spaza and Tuck Shops.
To ensure improved buisness conditions for small business vendors on pavements.
To create sustainable employment for the youth and other employable people.
To promote bulk stock buying as the main procurement strategy for all our members.
To provide business opportunities for our people and encourage entrepreneurship.
To develop endless job and business opportunities for the physically handicapped.

Key Initiatives & Collaborations

SASTA has collaborated and partnered with various business stakeholders in order to secure business success for  all its members. These key interactions have ensured indispensable training and commendable business opportunities for members.

SASTA, with the help of University of Johannesburg, ensures that all SASTA members are given proper business skills through regular training in order to guarantee them sustained business development and prosperity.
We have provided and administered cooking trolleys at NAFCOC and ABSA initiated events as well as at feeding schemes stationed at public schools and on sidewalks near various soccer stadiums during football matches.
SASTA has partnered with Catella Consortium and Platinum Systems in distributing GotAMinute prepaid airtime to Spazas, Tuckshops and other informal traders countrywide. Financing was made possible by Kagisano Financial Services.
We established an organisational association to take care of the needs of Spaza Container Franchisees. The Spaza Container Franchise made it simple for aspirant entrepreneurs with limited start-up resources to start and run their own Spaza Shops.
SASTA has worked with Santam, an insurance company that provides house and car insurance. Our responsibility was to distribute house insurance communication for Soweto residences. Spazas and Tuckshops were once again used as Santam’s point-of-sale.
We have also linked with 2Mela Phone Email Communication. A service meant to incorporate both telephone and electronic mail into a single communication tool. Spazas and Tuckshops were used as the main distribution tunnel to the end-user.
SASTA membership

Our members always come first. Their training and support are very important to us.

Be a SASTA member and benefit from our strategic small business workshops and programmes. Our members enjoy regular small business guidance. To find out more, get hold of us via email or telephone. Our volunteers are ready to assist you.



These are the people that form the driving force behind SASTA. They have given SASTA their time without expecting anything back. They are here to serve you. Here they are…

Michael Ramathoba

Office Manager

Nonhlanhla Makhubu

Office Organiser

Thando Nkosi

Promotions & Sales